How to Negotiate Bigger Discounts Off MSRP for 2026 Cars

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Understanding MSRP and Its Importance in Car Buying The Manufacturer’s Suggested Retail Price (MSRP) is a pricing guideline recommended by automotive manufacturers for their vehicles. This figure is crucial for prospective car buyers, as it provides an initial reference point when entering negotiations. The MSRP is designed to standardize vehicle prices but does not always … Read more