Rise of Experiential Activities in Groupon’s ‘Things to Do’ Category in 2025

veterandisabilityadviser.com

Introduction to Groupon’s ‘Things to Do’ Category Groupon, a prominent online marketplace, has revolutionized how consumers discover and participate in local experiences. Within its platform, the ‘Things to Do’ category stands out as a vital component of its business model, catering specifically to individuals seeking unique activities and experiences. This category encompasses a wide range … Read more

Groupon Trends in 2025: A Shift Towards Budget-Friendly Experiences for Families

veterandisabilityadviser.com

The Rise of Experiential Spending As the economic landscape continues to evolve in 2025, families are adjusting their spending habits, favoring experiences over material possessions. This shift in consumer behavior highlights a growing trend known as experiential spending, which prioritizes creating lasting memories through shared activities rather than accumulating physical goods. Families today are increasingly … Read more