The Rise and Fall of New Coke: A Marketing Lesson
The Introduction of New Coke In 1985, Coca-Cola made a bold move by launching New Coke, a reformulated version of its iconic soft drink. This rebranding aimed to compete with the sweeter flavor profiles of rival products, particularly Pepsi. However, instead of capturing the hearts of consumers, New Coke faced a massive backlash almost immediately. … Read more